Description
The Snap Pixel plugin provides a seamless way to integrate Snapchat’s tracking pixel into your WordPress website and WooCommerce store. It allows you to track user interactions and conversions, helping you measure the effectiveness of your Snapchat advertising campaigns.
Key Features
- Easy Setup – Simply enter your Snapchat Pixel ID and you’re ready to go
- WordPress Integration – Track user activity across your entire WordPress site
- WooCommerce Support – Track standard e-commerce events automatically
- Easy Digital Downloads Support – Track digital product sales and downloads
- Flexible Configuration – Choose exactly which pages and events to track
- AJAX Support – Compatible with AJAX-powered add-to-cart functionality
- User Email Tracking – Improve conversion tracking with user email data
- Modern Admin Interface – Intuitive, Snapchat-inspired settings panel
Available Add-ons
Enhance your Snap Pixel with these powerful add-ons available at coresolstudio.com/plugins/snap-pixel:
1. Snap Pixel Analytics
Track and analyze your Snapchat Pixel events directly in your WordPress dashboard. Get insights into user behavior, conversions, and campaign performance without leaving your site.
Features:
* Real-time event tracking dashboard
* Detailed event data visualization
* Export capabilities for further analysis
* Historical data storage and reporting
* Filter events by date range and type
2. Snap Pixel for Membership Sites (Future)
Specialized tracking for membership sites and subscription-based businesses using popular plugins like MemberPress, WooCommerce Subscriptions, and more.
Features:
* Subscription event tracking
* Member registration and login tracking
* Membership level changes tracking
* Renewal and cancellation tracking
* Member engagement metrics
Supported Events
The plugin supports all standard Snapchat Pixel events:
- PAGE_VIEW – Tracks when users view any page
- VIEW_CONTENT – Tracks when users view product pages
- ADD_CART – Tracks when users add products to cart
- START_CHECKOUT – Tracks when users begin the checkout process
- ADD_BILLING – Tracks when users add billing information
- PURCHASE – Tracks when users complete a purchase
- SEARCH – Tracks search queries on your site
WooCommerce Integration
When used with WooCommerce, the plugin automatically tracks:
- Product views with detailed product data
- Add to cart actions (including AJAX add to cart)
- Checkout initiation
- Purchase completion with transaction data
Easy Digital Downloads Integration
When used with Easy Digital Downloads, the plugin automatically tracks:
- Digital product views with detailed product data
- Add to cart actions for digital products
- Checkout initiation for digital purchases
- Purchase completion with transaction data
Privacy and GDPR
The Snap Pixel plugin collects data for conversion tracking purposes. To ensure GDPR compliance, we recommend:
- Updating your privacy policy to disclose the use of Snapchat Pixel
- Implementing a cookie consent solution
- Only enabling user email tracking with proper consent
Upcoming Features
- SAVE event for Wishlist for products or items
- SIGNUP event for all signups on website
Installation
Automatic Installation
- Log in to your WordPress dashboard
- Navigate to “Plugins > Add New”
- Search for “Snap Pixel”
- Click “Install Now” and then “Activate”
- Go to “Snapchat Pixel” in your admin menu to configure
Manual Installation
- Download the plugin ZIP file
- Log in to your WordPress dashboard
- Navigate to “Plugins > Add New > Upload Plugin”
- Upload the ZIP file and click “Install Now”
- Activate the plugin and configure settings
Configuration
- Obtain your Snapchat Pixel ID from your Snapchat Ads Manager
- Go to “Snapchat Pixel” in your WordPress admin menu
- Enter your Pixel ID in the settings
- Select which pages and events you want to track
- If using WooCommerce, enable WooCommerce integration
- Save your settings
- For enhanced functionality, install the desired add-ons from coresolstudio.com/plugins/snap-pixel
Documentation and Support
For detailed documentation, visit coresolstudio.com/docs/snap-pixel
For support, please visit coresolstudio.com/support
FAQ
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How do I find my Snapchat Pixel ID?
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You can find your Pixel ID in your Snapchat Ads Manager. Go to the “Events Manager” section and select your pixel. The Pixel ID will be displayed at the top of the page.
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How can I verify that my Snap Pixel is working correctly?
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You can download the Snap Pixel Helper Chrome Extension from the Chrome Web Store. This tool will show you when the pixel fires on your website.
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Does this plugin work with WooCommerce?
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Yes! The plugin has built-in support for WooCommerce and can track all standard e-commerce events automatically.
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Does this plugin work with Easy Digital Downloads?
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Yes! The plugin has built-in support for Easy Digital Downloads and can track all standard digital product events automatically.
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Will this plugin slow down my website?
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No, the plugin is designed to be lightweight and efficient. The Snapchat Pixel code is loaded asynchronously, which means it won’t block your page from loading.
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Is this plugin compatible with caching plugins?
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Yes, the plugin is compatible with most caching plugins. However, for dynamic events like add-to-cart, you may need to exclude certain pages from caching.
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Where can I find more information on Snap Pixel?
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You can find more information on the Snap Pixel documentation page.
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Are there any add-ons available for Snap Pixel?
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Yes! We offer several powerful add-ons to enhance your Snap Pixel implementation:
- Snap Pixel Analytics – Track and analyze your Snapchat Pixel events directly in your WordPress dashboard
- Snap Pixel Advanced E-commerce – Advanced WooCommerce tracking features
- Snap Pixel Conversion API – Server-side tracking for more reliable conversion data
- Snap Pixel for Membership Sites – Specialized tracking for membership and subscription sites
You can find all these add-ons at coresolstudio.com/plugins/snap-pixel.
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I am a developer. Can I help improve the plugin?
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Of course! This plugin is open-sourced on GitHub. You can find the code and contribution instructions in the plugin repository.
Reviews
Contributors & Developers
“Snap Pixel” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Snap Pixel” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.9.1
- Critical security fix: Fixed nonce bypass vulnerability in AJAX handlers that could allow unauthorized access to product data
- Replaced manual nonce verification with WordPress standard check_ajax_referer() function for improved security
- Updated JavaScript AJAX calls to use proper nonce parameter naming convention
- Removed deprecated load_plugin_textdomain() function call (WordPress handles translations automatically since 4.6)
- Tested and confirmed compatibility with WordPress 6.8.2
1.9.0
- Security fix: Improved nonce verification in AJAX handlers to prevent potential security vulnerabilities
- Enhanced data validation and sanitization throughout the plugin
1.8.0
- Major code refactoring for improved security and performance
- Enhanced admin interface with Snapchat-inspired design
- Improved WooCommerce integration
- Better sanitization and validation of user inputs
- Added comprehensive help section
- Fixed AJAX add-to-cart tracking issues
- Updated compatibility with WordPress 6.6.2
1.7.0
- Security fix applied
1.6.0
- Security fix applied
1.5.8
- Security fix applied
1.5.7
- Updated the backend UI and fixed some backend issues
1.5.4
- Fatal Error removed for undefined function
1.5.3
- Product ID is added in PAGE_VIEW and improved the product details for pixel
1.5.2
- WordPress 5.5 updates
1.5.1
- User Email is added for tracking if user is logged in
1.5.0
- Support for Ajax Add to Cart added
1.4.0
- Add to Cart Issue Solved
1.3.0
- Add to Cart Ajax Bug Solved
1.2.9
- Woocommerce product bug solved
1.2.0
- Settings will remain save after deactivation of the plugin
1.1.0
- Woocommerce conditions
1.0.0
- Initial release